EPRG framework: A firm having a presence in the global market has to decide the manner in which it will enter and operate there. Firms in the international. Abstract. The aim of this paper is to present the fundamental ideas behind EPRG model. They are discussed with some illustrating examples. Moreover, some. ethnocentric polycentrism regiocentrism geocentrism ethnocentric domestic techniques and personnel are considered superior polycentrism local personnel .

Author: Vudojas Kagagis
Country: Turkmenistan
Language: English (Spanish)
Genre: Automotive
Published (Last): 4 May 2012
Pages: 478
PDF File Size: 7.68 Mb
ePub File Size: 1.65 Mb
ISBN: 440-1-33442-133-6
Downloads: 69102
Price: Free* [*Free Regsitration Required]
Uploader: Goltim

Geocentric companies, as truly global players, view the world as a potential market, and seek to serve this effectively. A careful reader will understand that the prime motivation for global marketing is global competition. This develops an affiliated corporate culture and aids transfer core competences more easily.

EPRG Framework

Firms Go International due to following reasons: In this approach a company finds economic, cultural or political similarities among regions in order to satisfy the similar needs of potential consumers. But in the s, Coke is dramework. It is responsible for administering following direct taxation acts passe There is hardly any or minimal product adaptation for the foreign markets.

Sorry, but full essay samples are available only for registered users Choose a Membership Plan. This is the firm which is a global firm.

Customers and economies today are reaching out to cost reducing global firms. Thus, ensuring efficient use of human resources by building strong culture epr informal management channels.


So inCoke re-entered India not as a per cent owned subsidiary of epr Atlanta parent, but through a strategic alliance with Parle. After completing my post graduation I thought to start a website where I can share management related concepts with rest of the people.

The suitability of EPRG orientation may differ not only from company to company but also from-j one marketing decision area to another within the same firm. A global firm has a global board that gives adequate representation to the local aspirations. A global firm sources its inputs frameeork different countries with a prime concern of getting them at the lowest cost.

For example, it may mean giving a fur lining to the leather boots and having shoe lowers that are rugged so that the customers are able to walk comfortably on the streets in the cold European winter. By clicking “Sign up” you indicate that you have read and agree to the privacy policy and terms of service.

This is because it feamework not need to send skilled managers out to maintain centralized policies. It does not require much investment.

No systematic marketing research is conducted outside the home country, and no major modifications are made to products. The case of European Silicon Structures illustrates the practice of geocentric organizations. The exercises, activities and policies of the functioning company in the native country becomes the default standard to which all subsidiaries need to abide by.

They can little afford to ignore world markets. Global marketing now takes birth.


International Marketing EPRG Framework

It considers local markets, local government aspirations and competition to decide its market entry and marketing strategy. Ethnocentric approach is suitable to small firms just entering international operations. Sarah from studyhippo Hi there, would you like to get such a paper? But still it is interested in selling its existing product line in the existing form. An ethnocentric firm always looks for help from the home country government.

Advance Tax refers to paying a part of your taxes before the end of the financial year. A person who assumes his or her home country is superior compared to the rest of the world is said to have an fraemwork orientation.

A company with a geocentric orientation views the entire world as a potential market. Homogenization may involve making product environment friendly, i. Besides, at that time it had not accepted anywhere in the eprt the idea of joint ventureship or minority role in a firm.

International Marketing – EPRG Framework

Service Writing from scratch Rewriting Editing. A geocentric company develops standardized marketing epg, projecting a uniform image of the company and its products for the global market. It entails minimum risk on the part of the firm.